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The Biggest Ad Fraud Cases and What We Can Learn From Them
Ad fraud is showing no signs of slowing down. In fact, the latest data indicates that it will cost businesses a colossal €120 billion by 2023. The post The Biggest Ad Fraud Cases and What We Can Learn From Them appeared first on DigitalMarketer.
How to Cure “Lonely Marketer Syndrome”
Marketing managers rate their career happiness at 3.1 out of 5 stars, which puts them at the bottom 40% of careers. The post How to Cure “Lonely Marketer Syndrome” appeared first on DigitalMarketer.
How to Create Evergreen Content That Generates Traffic to Your Site
Every digital marketer understands that publishing articles or blog posts on your website is an excellent way to create content for your SEO strategy and build awareness. On top of that, you also get to connect to your audience on a deeper level. However, many marketers focus on publishing seasonal content or articles on trending […]
The Ultimate Guide for Creating Diversity-Friendly Ads
Introduction We live in the most diverse and multicultural times in the history of the world. Technology has helped people migrate from different countries with much more ease than ever before. In the United States alone, it is estimated that by 2044 the sum population of all minorities will surpass the population of white Americans. […]
The Anatomy of High-Converting Sales Copy
When some entrepreneurs and marketers think of writing copy, they either turn to AI or Google their way through it. Maybe they get lucky and score a free template they can copy and paste. The post The Anatomy of High-Converting Sales Copy appeared first on DigitalMarketer.
Why SMS Marketing Should be Part of your Digital Strategy in 2023 & How to Make it Work
Short message service (SMS) is one of the most underrated yet effective mobile advertising channels. Research conducted by Statista in 2021 shows that SMS and texting experienced a 75 percent year-over-year increase in popularity among customers—higher than email and in-app messaging. Similarly, as people become more comfortable interacting with businesses via mobile devices, now is […]