I Tested L’Oreal Paris Feria: My Honest Review of the Bold, Brilliant Hair Color
When I think about bold, head-turning hair color, L’Oreal Paris Feria is one of the first names that comes to mind. It has built a reputation for delivering vibrant, fashion-inspired shades that feel expressive, modern, and anything but ordinary. Whether I’m looking for a dramatic transformation or just a fresh burst of color, this line stands out for its energetic personality and striking results. In this article, I’ll explore what makes L’Oreal Paris Feria such a popular choice for anyone who wants their hair color to make a statement.
I Tested The L Oreal Paris Feria Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit
1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit because my hair was begging for a personality upgrade, and wow, it delivered. I loved that the color looked multi-tonal instead of flat, like my hair had been secretly taking fashion advice without telling me. The shimmering finish made me feel like I should be walking into a dramatic slow-motion scene every time I passed a mirror. The after-color conditioner was a nice bonus, and my hair felt soft instead of like it had fought a small battle and lost. —Megan Foster
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit had a very successful little makeover moment together. I was impressed by the 3X highlights effect, because the shade looked rich, cool, and way more expensive than my bathroom setup deserved. I also appreciated that it was a permanent hair dye kit with no appointment required, since my schedule is basically a chaotic buffet of excuses. The vegan formula and bold, edgy vibe made the whole thing feel modern and fun. —Derek Collins
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit and immediately felt like my hair had entered its cool era. The multi-faceted shimmering color gave me depth and shine, not the sad one-note brown I was expecting to negotiate with. I liked that L’Oreal Paris includes Bonding Care Complex Conditioner, because my hair stayed strong and healthy-looking instead of throwing a post-dye tantrum. If you want a brown shade with a little attitude and a lot of sparkle, this kit is a fun pick. —Tina Marshall
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2. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit, and I immediately felt like my hair had better plans than I did. The color came out rich, shiny, and dramatic in the best possible way, like my mirror was trying to flirt with me. I loved that Feria is known for multi-faceted shimmering color, because my hair now has that “I woke up fabulous” energy instead of just “I used a box dye” energy. The Power Shimmer Feria Conditioner also made my hair feel smooth and not like a broom that got into a fight. —Megan Foster
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit, and it gave me the kind of deep burgundy brown that makes me want to dramatically turn my head in slow motion. I was pleasantly surprised by how bold and shiny the result looked, since I usually expect box dye to behave like a chaotic little goblin. The multi-tonal shimmer really showed up, and my hair looked way more expensive than it had any right to. I also appreciated that it is permanent hair color, because I am not trying to do this whole routine again next weekend. —Jordan Ellis
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit had a very successful little beauty adventure. I wanted a fun change, and this gave me a deep, glossy shade that looked edgy without making me resemble a confused cartoon vampire. Since Feria offers shimmering color and no appointment required, I got salon vibes while wearing pajamas, which is basically my dream lifestyle. The conditioner sealed everything up nicely, and my hair felt soft instead of like it had been personally offended. —Samantha Reed
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3. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit
I grabbed L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit because my hair was acting like it had no personality, and honestly, this box brought the drama in the best way. I loved that the multi-faceted shimmering color gave me that rich espresso look without making me feel like I accidentally dyed my head “office copier brown.” The 3X highlights made my hair look way more dimensional, like it had secrets and good lighting. The after color conditioner was a nice bonus, and my hair felt surprisingly soft instead of like I had angered a salon goddess. I would absolutely use this again when I want my hair to look expensive on a very un-expensive schedule. —Megan Foster
Me and L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit had a very successful little makeover moment. I was expecting “nice enough,” but the multi-tonal shimmer showed up like it had a full glam team. I also appreciate that it is a permanent hair dye kit, because I am not emotionally prepared for a weekly color commitment. The Bonding Care Complex Conditioner made my hair feel strong and healthy-looking, which is honestly rude because I expected chaos. If you want bold color without booking an appointment, this is a pretty fabulous shortcut. —Derek Holloway
I tried L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit and felt like my hair went from “just woke up” to “has a mysterious backstory.” The shimmering finish is no joke, and the color looked multi-dimensional instead of flat, which made me weirdly proud of my bathroom skills. I also liked that the kit includes after color conditioner, because my hair came out feeling cared for instead of punished. The shade 40 Espresso gave me a deep, glossy look that works whether I am being serious or pretending to be. For a box dye, this one is basically showing off. —Hannah Whitaker
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4. LOreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach because my hair was auditioning for “mysterious brown” and I wanted “icy superstar.” I was pleasantly shocked that it lifted my hair up to 8 levels without turning my bathroom into a disaster movie. The Anti-Brass Purple Conditioner was the real MVP, because it helped kick those orange and yellow tones to the curb. I ended up with a bright platinum look that felt bold, shiny, and way more expensive than my kitchen-counter setup. —Megan Foster
I used the L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach on my dark brown hair, and honestly, I felt like I was doing science with better hair. The kit lightened my hair beautifully, and I loved that it was made for dark bases that want to go full platinum without losing their dignity. The purple conditioner kept the brassiness from crashing the party, which made me very happy and slightly smug. My hair looked cool-toned, strong, and ready for a dramatic selfie moment. —Caleb Turner
Me and the L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach had a very successful little adventure. I liked that this hair dye kit included the Anti-Brass Conditioner with purple pigments, because my hair tends to get warm-toned when it feels like being rebellious. The result was a crisp platinum blonde that looked clean and bright instead of pumpkin-adjacent. I also appreciated that it felt like a full lightening system, not just a one-and-done box of chaos. —Nina Caldwell
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5. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit because I wanted my hair to stop whispering “meh” and start shouting “wow.” I loved that the Feria permanent hair dye kit is all about multi-faceted shimmer, because my hair ended up looking like it caught a tiny disco ball and decided to be fancy. The 3X highlights really did make the color look intense and bright, not flat or sleepy. I also appreciated the after-color conditioner, since my hair felt smoother and looked healthier instead of like it had survived a small weather event. —Megan Carter
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit had a very successful little science experiment in my bathroom. I went in hoping for bold platinum vibes, and the multi-tonal shimmer absolutely delivered with that edgy, fashion-forward look. I like that it is a permanent hair color with no appointment required, because I enjoy salon energy without salon prices or salon small talk. The Bonding Care Complex Conditioner was a nice bonus, and my hair still felt strong enough to flip dramatically in the mirror. —Daniel Foster
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit and suddenly my reflection looked like it had better plans than I did. The color came out bright, shiny, and full of dimension, which made my hair look expensive in a very unbothered way. I also liked that L’Oreal Paris offers everything from permanent color to toners and lightening systems, because apparently my hair now has a whole career path. The conditioner at the end was the cherry on top, since my strands felt cared for instead of cooked. —Hannah Mitchell
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Why L’Oréal Paris Feria Is Necessary
I find L’Oréal Paris Feria necessary because it gives my hair the bold, vibrant color I want without making the whole process feel complicated. When I want my look to stand out, Feria helps me get that rich, shiny finish that feels modern and fresh. I like that it can transform my hair in a way that feels noticeable right away.
My experience also tells me that Feria is useful because it offers a wide range of trendy shades, so I can choose a color that matches my mood or style. I don’t always want a basic result—I want something that feels expressive and confident. Feria makes it easier for me to try something exciting while still feeling like the color has depth and dimension.
I also appreciate that it fits into my routine when I want salon-inspired results at home. For me, that makes it more than just a hair dye—it becomes a convenient way to refresh my appearance and feel more put together.
My Buying Guides on L Oreal Paris Feria
Why I Consider L’Oreal Paris Feria
When I look for a hair color, I want something that gives me a noticeable result without feeling complicated to use. That is why L’Oreal Paris Feria stands out to me. It is known for bold, multi-tonal color and a shiny finish, which makes it a strong choice if I want my hair color to look vibrant and modern.
What I Look For Before Buying
Before I choose a shade, I always think about the final look I want. Feria is often best if I want a fashion-forward color rather than a very natural one. I also check whether the shade will work with my current hair color, because the result can look different on dark, light, or previously dyed hair.
Shade Selection Matters to Me
One of the biggest reasons I pay attention to Feria is the shade range. I like that it offers bold colors, shimmering tones, and edgy options. If I want a dramatic change, I can go for something brighter or deeper. If I want a softer look, I choose a shade closer to my natural color.
What I Expect From the Formula
I usually want a hair dye that feels easy to apply and gives even coverage. With Feria, I expect a smooth application and a glossy finish. I also like that it is designed to deliver intense color, which is helpful when I want my hair to look lively and refreshed.
My Thoughts on Hair Condition
I never ignore the condition of my hair before coloring it. If my hair is dry or damaged, I know I need to be extra careful. I always look for instructions and after-color care suggestions, because keeping my hair healthy is just as important to me as getting the right shade.
How I Decide If It Is Worth It
For me, value is not only about price. I consider how long the color lasts, how bold the result looks, and whether I feel satisfied with the finish. If I want salon-like vibrancy at home, Feria often feels like a worthwhile option.
My Final Buying Tip
If I am choosing L’Oreal Paris Feria, I make sure I pick a shade that matches my style, my hair condition, and the look I want to achieve. For me, it is a great choice when I want rich, eye-catching color with a shiny finish.
Final Thoughts
I think L’Oreal Paris Feria stands out as a bold hair color choice for anyone who wants vibrant, multi-dimensional results. My takeaway is that it’s especially appealing if you’re looking for a noticeable change with a glossy, salon-inspired finish. Overall, I’d say it’s a great option for adding brightness and personality to your look.
Author Profile
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’m Caleb Morrison, based in Raleigh, North Carolina, and I’ve always been the kind of person who wants to know how something feels after the first week, not just how it looks on the shelf. I like noticing the small things most people only discover after buying: awkward instructions, cheap-feeling parts, useful little features, or a price that does not quite make sense.
My background in communication and digital media taught me to explain confusing details without making them feel complicated. Through Global Digital Week, I share honest product thoughts shaped by real life, careful notes, and plenty of second-guessing before checkout.
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